The Pakistan Consulate General New York, in collaboration with the Pakistan Tourism Development Corporation (PTDC), Trade Development Authority of Pakistan (TDAP), provincial tourism departments, and private sector stakeholders, is proud to announce Pakistan’s participation in the prestigious Travel & Adventure Show 2025. The event is set to take place on January 25-26, 2025, at the Jacob K. Javits Convention Center, New York, USA.
A Global Stage for Tourism Promotion
Recognized as one of the largest and most influential travel exhibitions worldwide, the Travel & Adventure Show serves as a premier platform for global tourism organizations to connect, collaborate, and promote their offerings. Pakistan’s participation aims to showcase its diverse tourism potential to an international audience.
“Salam Pakistan” – A Showcase of Heritage and Beauty
Under the national tourism brand “Salam Pakistan,” the Pakistan Pavilion will highlight the country’s rich cultural heritage, breathtaking landscapes, and vibrant tourism industry.
🔹 15 booths dedicated to Pakistan’s tourism offerings
🔹 Participation from 13 private sector companies
🔹 Showcasing adventure tourism, historical sites, and cultural experiences
The pavilion will provide visitors with a unique insight into Pakistan’s warm hospitality and diverse travel destinations, from the majestic mountains of the north to the rich historical sites of the south.

Grand Inauguration Ceremony
The official inauguration of the Pakistan Pavilion will take place on January 25, 2025, at 10:30 AM. The ceremony will be graced by H.E. Rizwan Saeed Sheikh, Pakistan’s Ambassador to the US, along with the Chief Minister of Gilgit-Baltistan, provincial ministers, and tourism officials from across Pakistan.
Pakistan Pavilion – Event Details
Stand Name: TDAP, Pakistan
Stand Location: Booth Nos. 500-509 and 600, 602, 604, 606, 608
Dates & Timings:
January 25, 2025: 10:00 AM – 5:00 PM
January 26, 2025: 11:00 AM – 4:00 PM
Venue: Jacob K. Javits Convention Center, 429 11th Avenue, New York, NY 10001
Explore Pakistan’s Hidden Gems
This year’s Pakistan Pavilion promises to be an immersive experience, offering visitors a glimpse into the country’s stunning landscapes, rich traditions, and dynamic tourism industry.
Join us at the Pakistan Pavilion to discover new travel opportunities and experience the true essence of “Salam Pakistan.”
