NewJeans, one of the most prominent K-pop groups, announced their departure from their agency ADOR, a subsidiary of HYBE, on Thursday. Despite their decision, ADOR stated that its agreement with the band “remains in full effect” and requested continued collaboration for upcoming activities.
Infighting Between HYBE and ADOR Sparks Drama
The controversy stems from internal disputes between HYBE executives and ADOR’s former CEO and creative director, Min Hee-jin. The tensions have dominated South Korean headlines, with audits, accusations, and an emotional press conference fueling the drama.
Band Members Voice Desire for Creative Freedom
In a late-night press conference, the five NewJeans members expressed their intent to part ways with ADOR and work with Min Hee-jin, who exited the agency earlier this month.
“Once we leave ADOR, we’ll aim to proceed freely with the activities we truly desire,” said Danielle, one of the group’s members. She emphasized their eagerness to release new music and connect with fans worldwide.
Uncertainty Over Band Name Rights
The members acknowledged that leaving ADOR might prevent them from using the “NewJeans” name moving forward, adding another layer of complexity to the situation.
Message to Fans
Danielle reassured fans, known as “Bunnies,” that they remain committed to delivering new music and meeting supporters globally. “We really hope to have the opportunity to meet you guys from all around the world,” she said.
This high-profile dispute highlights the challenges of navigating creative and contractual freedoms within the K-pop industry, leaving fans eagerly awaiting the group’s next steps.
